Mobile Enterprise Success architecture

Below is the architecture for the Insurance demo, illustrating how FollowAnalytics, Heroku and Salesforce work together to bring Success to Enterprise companies. Most pieces can be reused to build your own projects around FollowAnalytics and Heroku.

Components

The demo is built around the following components:

Mobile App

iOS insurance demo app

Example app for an insurance use case, running the FollowAnalytics SDK to collect usage data

FollowAnalytics Platform

Heroku-based Mobile Enterprise Success solution

FollowAnalytics allows to track usage, identify behavior, segment your audience and message them in the Moment, assisted by the Optimize AI feature to achieve high conversion rates

One-click Salesforce connector

FollowAnalytics connects to Salesforce to send aggregated usage indicators on contacts or accounts, and creates leads for each unknown customer accessing your mobile app.

Heroku

Rails example app

Send push notifications to registered users directly from this example Salesforce app

Salesforce CRM

Enhanced customer profiles through the FollowAnalytics Salesforce App

Do more with your Salesforce thanks to enhanced profiles with knowledge automatically added from mobile behavior.